- Gaming and games are part of our everyday life in more ways than ever before
- Electronic gaming is the fastest growing entertainment sector in the world
- Over 40% of internet users have visited game related site (GartnerG2)
- 59% (26.5 million) of 6 to 65 year olds in the UK are playing games (BBC, UK Games Research 2005)
- Advertising in games is expected to rise to $800 million in 2009 from nearly $120 million in 2004 (Yankee Group 2005)
Essential facts about computer and video game industry (ESA 2006)
